I’ve been watching professional bull riding for a long time…way before the PBR formed. Way before Versus was a TV channel. It’s the only sport I watch. (I’d watch rodeos, too, if there were more available to us in the Northeast.)
I’m not a 30-something guy who drinks Jack Daniels, drives a Ford Super Duty truck, and goes fishing on weekends. I don’t even live out West.
I’m a female bull riding watcher over 40, who drinks single malt whisky, drives a hybrid, goes to rock concerts and dancing on weekends, and is a born-and-bred New Yorker.
And I’m not an anomaly. At every bull riding event, televised and otherwise, half the audience is women. Women watch bull riding to see rides, not wrecks.
At least half the posts on bull riding-related blogs are by women who are knowledgeable about the sport, the riders, the bulls, the bull fighters, and even the stock contractors.
The Versus TV sportscaster for bull riding who does the down-on-the-ground reporting and interviewing is a woman (Leah Garcia)…while the male trio in the booth keep up a non-stop chatter full of irrelevancies and joking among themselves that actually interferes with their reporting.
I dragged a friend to the Madison Square Garden event in January (yep, the one where JB Mauney hung onto Code Blue every which way and made the 8 seconds), took a 3-hour (each way) ride to Massachusetts to see the Pro Touring division in the Worcester Invitational, forced my family to watch the Wichita event on Mother’s Day, and as a professional writer I’ve started pitching stories about bull riding to a variety of magazines and newspapers. (I’ll let you know who bites.)
It’s time to recognize the female bull riding fans. We’re a huge market. Our greenbacks are worth as much as male greenbacks. We support the sport.
The PBR needs to talk to us!