The bulls won. I’ve never seen anything like it. Six riders made the 8 seconds  Saturday night, but nobody made 8 seconds on Sunday afternoon, though Connecticut cowboy Dan Welsh got close. One commentator joked that they’d have to give the money to the bulls. Velcro was mentioned. There shouldn’t have been a Championship Round, but the powers that be decided that whoever had lasted close to 8 seconds would be in it. Then, a handful of guys stuck.

I drove three hours and braved a scattering of animal cruelty protestors outside the DCU Center in Worcester, Mass. to see the second of four PBR events in the Northeast. (I never tire of bragging that at the first one, in January, I saw JB hang onto Code Blue in Madison Square Garden.)

BTW, There’s one aspect of bull riding the PBR should address: the public perception that bulls are tortured or hurt. I called out my car window to someone with a picket sign, “They don’t hurt the bulls, believe me! That’s expensive breeding stock!” — not exactly the most comprehensive PR  effort.

I was horrified at the attendance—the lack thereof. The arena was only half full; maybe less. Now that’s a marketing challenge I could sink my teeth into…and don’t think I won’t pester the PBR about it. Meanwhile, the Frontier Rodeo web site proclaims that they “delivered another sold out event.” Seeing double? What’n hell were they drankin’??

The event had all the BFTS trappings—big screen, dramatic silhouetted entrance march, T-shirt shooters, joking commentators, and Rockin’ Robbie–the Touring Pro version of Flint.

At the risk of pissing off some people: the opening speechifying on religion and politics tainted what should’ve been just an acknowledgment of what any veterans present may have suffered in war. (And what about the ones who didn’t come back?) It also disrespected the many Brazilian riders, who might think their country, not ours, is the greatest country in the world. Tone it down, folks. This is a sporting event, not a revival meeting.

Might as well turn out one more gripe. Use the big screen to show rides, not wrecks! Most people don’t watch bull riding to see cowboys get maimed—they come to see them ride bulls. There’s plenty of footage of good rides—show it!

There were just two names on Sunday’s program you’d recognize: Cody Nance and Blueberry Wine’s son, Fine Wine. Kasey Hayes won Saturday night, but Sunday afternoon, the thrill was gone. Not for the bulls, though–they were hamming it up.

After he dumped Ueberson Duarte, Tear Jerker didn’t want to scram; he charged the wrangler’s horse—first time I’ve seen that. Black Walnut so seriously balked at the exit chute that the wrangler roped him, then charged ahead of him to pull him into the chute after him. Broken Promises refused to leave center stage until a bullfighter ran into the chute and gave him a target he couldn’t resist chasing. Blue Collar flipped a bullfighter sky-high up over his back end (the bull’s back end, that is).

Cowboys got air-mailed every which way, and a lot of them didn’t get out of the way fast enough after they came down. On Blue Collar, local Jean Da Silva hung up by his foot, traveling upside down. After two buckoffs, Cody Nance came back for his re-ride ready for business: chapless, jeans tucked into his boots. Not the best look, but in the so-called Championship Round, he rode Motel Melvin for 87.5. Corey Atwell, Matt Werries, Tom Winikus, and Lance Roberts scored: 90, 87.5, 91.6, and 86.5, respectively. Wallace de Oliveira, 10th in Nampa, didn’t stay on Barnstormer, but rode Vindictive in the Championship Round for 87.5.

Bulls were provided by Teague Bucking Bulls, Mark Reed, Frontier Rodeo Company, and Frontier Rodeo Company & Ray. Some to watch: Wee Willy, for a good workout. Night Hawk has some good fakes. Loco is intense—not easy to ride. Alex is a big guy. And from the ruckus Austin Nights raised in the chute, it was pretty clear he wanted to get out and move..

The fact that I took notes about the Flint sub shows how dismal the first four rounds were. Rockin’ Robbie’s patter was sometimes a cut above the usual cheesy stuff. The announcer’s best lines: “The bull riding fell apart like a cheap tuxedo” (McKee must be throwing his voice), and “Brazilian cowboy Darth Vader is gonna get the re-ride!”

Trying to rev up each generation in the audience, Robbie hollered at the under-20s, “Pull your pants up!!” He also informed us, “I’m 6’2” on e-Harmony!” (Buyer beware.) And trying to be optimistic after the 40th buckoff, he proclaimed, “Somebody’s gonna ride somethin’ now–I know I’m right—I got ESPN!” After being told he had WBRDS (White Boy Rhythm Deficiency Syndrome), he finally went wildly out of control dancing, spun into the well of a cartwheel, and hit the dirt, at which point the announcer yelled, “Robbie! No more Red Bull, okay!?”

What surprised me was how many Northeastern riders were in the event: 18 from Massachusetts, New Jersey, Connecticut, and Pennsylvania. Five riders were from the South, four from the Midwest, and ten from Brazil.

But it didn’t matter. It was the bulls’ day. A fake Championship Round is just depressing. Why the guys couldn’t do the 8 seconds in the other four rounds is beyond me.  Maybe they just needed more of an audience.

About Bull Riding Marketing

Creative services, marketing and public relations professional from entertainment industry background. Published in magazines and newspapers worldwide. I believe bull riders are the new rock stars.
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8 Responses to 2010 WORCESTER PBR INVITATIONAL Sun., May 2

  1. sue shook says:

    I’m glad the bulls won! I’ve heard the rodeos tie the bulls’ balls. Is that true? Ouch!!


    • Absolutely not! See my reply to Tom’s post about misinformation. The PBR’s Animal Welfare statement spells it out very clearly. Here’s part of it:
      One of the most common misconceptions about bull riding is that the flank strap is tied to the animal’s testicles; this is far from the truth. This is a soft rope that is loosely tied around the bull’s midsection in the flank area and slipped onto the bull when it enters the alley to the chute. The slack is taken out of it before the ride, but not tied too tight, and the strap is removed immediately after the ride.
      (Todd Dewey, Las Vegas Review Journal)

      It has nothing to do with the genitals as some uneducated detractors would attest. In fact care is taken to ensure that the genitals are not involved as that would adversely affect the performance of the bulls. The flank rope is more of an annoyance than anything else, and the bulls will kick their hind legs out at the height of their bucking action in an effort to dislodge it, resulting in a more uniform and less erratic performance.


  2. Tom says:

    Expanding the “ladies” invite to “folks” …

    Here’s an idea for you to bring to the PBR board — do more to bring the new riders in. I know they can fill the arena in Okalahoma or in any Texas town, but the East didn’t grow up with rodeos and bullriding. Why not offer special pre-event PBR101 sessions where Flint (or someone else, if you musdt) comes out and gives a lesson on the basics of bullriding — the scoring, the equipment, the minor leagues, the techniques. And make it free if you attend the intro session that day. Asume that you wouldn’t be selling these people tickets anyway, but you can still make a fortune on hotdogs, beer and teeshirts. And if you can get them into the Jack Daniels, who knows, they may become next year’s star rider.

    And here’s my real question — where are all the women bullriders? That woujld definitely drive the number of viewers. Ron White could MC….


    • I don’t know if the PBR is aware of how many riders there are in the Northeast. At this year’s Worcester Invitational, 17 out of 40 riders were from Massachusetts, New Jersey, Pennsylvania, and Connecticut. But a lot of the guys don’t have the money to travel the country and compete in enough events. The pre-event idea (kind of like a tailgate but without the throwing up) is good, but if people aren’t aware of bull riding in the first place, how ya gonna get ’em to come to the event? And if they don’t buy a ticket, they won’t have access to any of the goodies on sale, unless there are vendors outside the arena. I saw plenty of them at Madison Square Garden, but none at Worcester. I don’t know how it is at other venues, but I intend to find out.

      I’d love to have all the Blue Collar guys do routines at half-time, but they’d be a lot more expensive than Flint.

      Meanwhile, nag the PBR directly on their web site message board: more East Coast events!!


  3. sue shook says:

    I am for the bulls winning too! I heard that the rodeos tie the bulls’ balls up. That’s what makes them so mad. Isn’t this true?


  4. Marie says:

    I’d love to see some cowboys get “airmailed.” I don’t know much about bull riding, but slap some music on that bitch and I’m there!


    • Well, I’m not sure what bitch you’re talking about, but if you want to see video clips, go to one of the the Professional Bull Riders web sites: http://www.PBR.tv

      But just remember: when a cowboy gets air-mailed, sometimes he gets stamped.

      Thanks for visiting, and feel free to ask questions!


  5. Shannon says:

    The bulls can be so much fun, can’t they? There have been times in Anaheim when their behavior was more exciting than the event itself.

    Funny, I go to two CA events a year and have yet to run into animal rights activists. I’m not sure what I’d do if I did. Not too many of them take the time to listen.

    As for the opening program, it doesn’t get quite that heavy handed here, but I’ve come to accept the prayer and since I’m a big supporter of our armed forces, I’m fine with them being part of it. I’m not sure I could handle the war-mongering politics, though.


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