I’ve been saying “Bull riders are the new rock stars” to everyone who will listen, in person and all over the internet. I even copyrighted that slogan. If the PBR wants to buy it from me, I’m listening. Better yet, if they want a consultant to promote that idea in the Northeast, I’m ready.
They’re already set up for it: The energy drink Rock Star is an advertising sponsor, bulls are named after rock stars and songs (Tom Petty, Bad Moon, Voodoo Child), rock music plays during rides, “I Wanna be a Rock Star” plays for a 90-point or more score (like Zack Brown’s 91-point ride), and the announcers are calling Sean Willingham “the Rock Star cowboy.” (Yeah, but Guilherme Marchi is The Movie Star Cowboy, IMHO.) Remember where you heard it first, folks!
A wild mid-course correction by Kasey Hayes. Silvano Alves was the first to ride Ludacris after 14 other riders tried. Brian Canter back after missing 10 events. Clint and Brandon: Could we possibly get through one of Brian’s appearances without making a reference to his size? Great job by Cody Nance—glad to see him back on the BFTS. I saw him in the Touring Pro Division Worcester Invitational, and you could tell he was ready to step up. Birthday boys: L.J. Jenkins and Cody Campbell.
There seemed to be a lot of re-rides; not sure why, but then, the judges have their own mystical ways of deciding things. Maybe they saw more than we viewers could with the limited camera angles in Tulsa. At the Versus-broadcast events, the cameras cover from all angles, and have that extreme slo-mo feature. Guess we have to take the judges’ word for it.
Several injuries looked really bad, but we didn’t get any information after the riders left the arena: Ross Coleman, Paolo Lima, Shane Proctor. And no word on what happened to Travis Briscoe’s neck last night; it looked pretty serious.
The singer with the piercing, yodeling voice shredding the Star Spangled Banner. Somebody please teach her the correct words, and the difference between singular and plural.
I thought I’d enjoy watching kids ride mini-bulls, but it was too awful seeing 7-year-olds get hurt and trying to act like it didn’t hurt and they weren’t scared. That “cowboy up” crap starts early.
Dish Network will carry bull riding (DishPBR.com). I have no idea if that’s good or bad.
Lowest of the lowlights:
During the introduction to the event, the Air Force, one of the event sponsors, had a batch of volunteers march out for a presentation which instead of just wishing them well, became an advertisement for a war.
It’s one thing to accept paid advertising from a military branch, but it’s a completely different thing to use a bull riding event as political propaganda. To move bull riding into the sports mainstream and the public consciousness, the PBR needs to separate it from militarism, religion, and sexism. Note: militarism is not the same as patriotism.