This is an experiment

This is an experiment: Let the cowboys do the talking.

But first:

I love that the bulls’ outs during the regular season will now count toward the World Champion Bull title. I feel vindicated, after talking about this every year, saying how unfair it is that a bull who’s done well all year should be judged on two outs at the end. A bad day means losing the title. This is a much fairer system—and I’m sure the contractors are happy, too. Thanks, PBR!

From the last day in Chicago:

Stetson Lawrence almost lost it on Soldier’s Pride, but managed to move his arm into the right place after some flailing. Scored an 84, but it wasn’t for the glory: “I just didn’t want to get hit by those big horns, so I just tried my butt off.”

Guilherme Marchi’s dismount from Cracker Jack was pretty unorthodox: he came off the bull, flew through the air, then stuck to the gate. Leah Garcia asked him, “What do you call that dismount?” “Spiderman,” he says with a big grin.

Brady Sims was on Ante Up for what seemed like a long 8 seconds. When the bull changed directions, Sims practically sat on his riding hand to stay in place. Score: 85.75. Justin McBride explained Brady’s strategy: “It’s all about gettin’ in the middle.”

In the Championship Round, Ryan Dirteater again picked After Party as his dancing partner. Ryan has ridden him 5 out of 7 times. Asked why he chose the same bull, Ryan delivered the only sensible answer: “Why wouldn’t I pick him?”

In the chute, Wicked Stick was poking his nose through the gate, sizing up the arena while Marchi was getting prepped. Marchi was hanging on sideways near the end of ride #585, but after he scored his 83.25, he told Leah: “Never give up—I try, try until the end.”

Jess Lockwood, who with a 71+% riding percentage is too good to be true, took on Modified Clyde for 81.25. He fought like crazy to hang on, even riding sideways toward the end. His evaluation of the ride: “That was awful.”

Brady Sims: “Them bulls in the short round buck too hard to make a mistake.”


Dennis the Menace was a pogo stick, bopping all over the arena, getting right up to the fence. Matt Triplett ended up on his feet, though. He turned down the re-ride, and didn’t really have an explanation for why, but nobody gave him crap about it. “That’s his decision,” said one of the usually tart-tongued commentators. But when Silvano Alves turns down a re-ride, we never hear the end of it, and they insult him six ways to Sunday.

The commentators remarked that all the Brazilians were taking language lessons because “there was a little bit of a language barrier.” God forbid the PBR should fork out for a translator!


About Bull Riding Marketing

Creative services, marketing and public relations professional from entertainment industry background. Published in magazines and newspapers worldwide. I believe bull riders are the new rock stars.
This entry was posted in Built Ford Tough Series, Bull Riding, cowboys, PBR and tagged , , , , , , , , , , . Bookmark the permalink.

2 Responses to This is an experiment

  1. wanda lilley says:

    Only time they hired a translator was the year after Alves won his first championship. They had commented many times the year before that he had the advantage of not dealing with the media. He won again so it didn’t work and they dropped the translator.


  2. Terry says:

    You notice the same things we do… we noticed that same thing, about Matt Tripplett not being criticized for turning down the re-ride… but not so for Silvano!


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